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Marcus, the Contract Addendum, and the Agent Nobody Wanted at the Table
View NewsletterIssue Date: June 17, 2026 This issue reads the mid-June market through the lens of competing against rising inventory without losing leverage.
View NewsletterThe Square Deal Mid-Month Market Summary - June 2026. Eight markets. One clear read on what's happening right now.
View NewsletterThis issue gives a practical reading of mid-June market conditions, where higher inventory is giving buyers more choices but not unlimited leverage.
View NewsletterWhat happens when the skills that built a career no longer guarantee the same level of opportunity?
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View NewsletterDarius, the Performance Review, and the Beautiful Problem of Becoming Unfireable
View NewsletterThis issue looks at how sellers should read buyer behavior when inventory is growing and attention is harder to earn.
View NewsletterThis issue gives a practical reading of stubborn mortgage rates, improving inventory, and the buyer behavior shaping early June decisions.
View NewsletterFor me, rubber stamps were never just rubber stamps. They were strategy.
View NewsletterPipeline is not found. It is created through deliberate contact.
View NewsletterBuyers have gained slightly more leverage this year, but affordability remains tight enough that many first-time buyers still arrive emotionally prepared and financially confused once the actual cash requirements start stacking on top of each other.
View NewsletterJune is not the time to test the market without a plan.
View NewsletterThe market is still moving, but the easy assumptions are getting expensive
View NewsletterEight markets. One clear read on what actually happened.
View NewsletterRecently, I pushed out a major update to my CRM. Truth is… I should not have needed the update in the first place. The missing piece was already in my original development plan. I did not lack the idea. I lost sight of the scope.
View NewsletterControl is not about doing more. It is about designing the business so less gets left to chance.
View NewsletterBuyers have more leverage than they did a year ago, sellers outnumber buyers nationally, and homes are taking longer to move, which is a rude environment for listings that still expect the market to reward vibes, old screenshots, and emotional pricing.
View NewsletterThis issue looks at how move-up sellers should think through timing when equity is useful but the next purchase still has to make sense.
View NewsletterThis issue gives a practical reading of rates, inventory momentum, and what buyer behavior is actually saying right now.
View NewsletterSome days, everything flows. Ideas connect. Solutions appear. Decisions feel obvious. On those days, it feels like I can see everything clearly. And then there are other days where nothing comes.
View NewsletterThe right fit is not just about production. It is about how someone chooses to operate.
View NewsletterMortgage rates have hovered in the low 6% range, listings remain healthier than the frenzy years, and buyers across property types are still showing up with sharper pencils, which is terrible news for owners trying to price future dreams like present income.
View NewsletterMortgage rates have hovered in the low 6% range, listings remain healthier than the frenzy years, and buyers across property types are still showing up with sharper pencils, which is terrible news for owners trying to price future dreams like present income.
View NewsletterThis issue looks at what softer buyer response is really telling sellers and how buyers should read that same signal.
View NewsletterThis issue gives a practical reading of rates, April sales data, and the local market signals shaping real estate decisions this week.
View NewsletterEvery parent wants it. More than we had. Better than we had. Different than we had. That part is universal. But how we deliver that “more” can shape who our children become.
View NewsletterLeverage shows up before opportunity, not after it.
View NewsletterEight markets. One clear read on what is happening right now.
View NewsletterSpring conditions are still cautious: listings have improved, pending sales have shown some life, and mortgage rates remain in the low-to-mid 6% range, which is just enough relief to tempt people without removing the consequences of indecision.
View NewsletterA price reduction can be a warning sign - or a strategic reset.
View NewsletterEveryone carries a different picture of what love should look like. No one is necessarily wrong. We are all interpreting love through the lens of our experiences, our hopes, and the things that have left a mark on us.
View NewsletterRates Creep Higher, Inventory Stalls, and April Sales Data Lands Today
View NewsletterPeople can become numb without realizing it. Not because they are evil. Not because they do not care. But because pain has a way of teaching people how to hide from themselves.
View NewsletterMost people pursue education with a clear objective. Get the degree. Get the job. Get the promotion. Get the higher salary.
View NewsletterConsistency is not a personality trait. It is an operating decision.
View NewsletterInventory is healthier, price growth has cooled, and financing is still expensive enough to punish investors who confuse possibility with performance.
View NewsletterThis issue focuses on how rising inventory is splitting into what sells and what sits - and why that gap matters.
View NewsletterThe market is giving people more choices, but not more room for sloppy decisions
View NewsletterI see it all the time. People will hit deadlines, solve problems, manage pressure, answer questions, calm customers down, stay late, show up early, and carry responsibilities that quietly keep entire departments moving.
View NewsletterA pipeline is not real until someone is accountable for what happens next.
View NewsletterRates have eased a bit and listings have improved, but affordability is still strong enough to force buyers to choose carefully instead of dramatically.
View NewsletterApril didn’t explode — it leveled out. After a volatile first quarter, the market finally settled into something more recognizable. Inventory expanded just enough to slow the pace without disrupting pricing, and buyers stopped treating every listing like it was the last one on earth. What stood out most was behavior.
View NewsletterThis issue looks at how slight rate relief and improving buyer activity are changing decisions for sellers and buyers without removing the need for discipline.
View NewsletterMore choice is showing up, but conviction still matters.
View NewsletterThere was a time when people gave a company 20 to 30 years… and the company gave them something back that actually meant security. A pension.
View NewsletterControl does not come from talent. It comes from structure.
View NewsletterMortgage payments still have enough weight to force discipline, and spring buyers are acting like people with options instead of hostages with preapprovals.
View NewsletterMore options are back in the market, and that is rewarding precision on both sides of the deal.
View NewsletterThe market right now feels less like a sprint and more like a jog with purpose. Buyers aren’t rushing the way they were earlier this year—they’re looking, comparing, and taking a second before committing. That doesn’t mean demand is gone. It just means decisions are getting more thoughtful.
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